Job Opportunities with Fairbanks Concert Association

Marketing and Communications Manager

Fairbanks Concert Association, Fairbanks, Alaska

Job Description

$40,000-52,000 a year DOE
This is a FTE full-time position with benefits.
Reports to: Executive Director

GENERAL SUMMARY

The Fairbanks Concert Association is seeking a Marketing and Communications Manager who will support marketing, communication and fundraising activities including the development of annual marketing and communication campaigns, retaining current supporters and engaging new audiences. The coordinator will oversee the annual creative strategy and develop additional printed materials, digital, web and social media materials, invitations and event collateral, and other communications as needed. This position will work closely with the Executive Director to develop specific outreach objectives to advance the mission of the Fairbanks Concert Association.

The following is representative of the work to be performed and is not all-inclusive. The omission of a specific duty or responsibility will not preclude it from the position if the work is similar, related, or a logical extension of position responsibilities.

General Duties

  • Works cooperatively and collaboratively with peers, board, and volunteers
  • Support Fairbanks Concert Association mission and events as needed

External Communication

  • Effectively manage relationships with media outlets, providing PSAs, media releases, promotional materials, contacts for interviews, pitching stories, updating media contacts
  • Gather and update material for promotions, programs, from artist management
  • Proactively develop public relations and fund raising opportunities
  • Expand social media presence through content creation and implementation schedules
  • Work closely with graphic designer on print collateral
  • Work closely with web designer to establish a robust web presence
  • Assist Executive Director with grants, fund raising communications and programs

Marketing

  • Plan, coordinate and implement appropriate marketing campaign for concert season
  • Develop campaigns for each event using website, social media, email, traditional advertising, PSAs, press releases, direct mail, community outreach/engagement and non-traditional promotions
  • Market to key audiences including both core supporters and prospective new supporters
  • Segment audiences for effective marketing through appropriate channels and materials
  • Collaborate with contractors to develop print collateral and videos
  • Design materials including fliers, emails, invitations as needed
  • Expand social media presence through content creation and implementation schedules
  • Learn and use FCA’s CRM system PatronManager to target specific audiences within our existing patrons and market appropriately

Development

  • Develop donor materials and update as needed
  • Work closely with Executive Director in all aspects of the donor gift program including new and existing contact development, cultivation, strategy development, solicitation and creation of materials
  • Work with the Executive Director to develop a volunteer program for the organization

Support

  • Work closely with Operations Manager to analyze, optimize and robustly utilize PatronManager, including analysis of customer preferences, trends, profiles and purchase histories.
  • Measure the effectiveness of promotional tools through various print and web tracking tools
  • Work closely with all staff to design surveys, opinion polls and questionnaires regarding programs
  • Efficiently set up lobby during each performance and document event through photography, follow up with social media

Preferred Qualifications

To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements listed below are representative of the knowledge, skills, and/or ability required. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions. Working remotely will be considered, local knowledge preferred.

  • Excellent communication, writing, and planning skills
  • Degree in marketing, communications, public relations, journalism, or other related area or 2-3 years related work experience.
  • Ability to work independently and manage priorities in a quickly changing and evolving environment
  • Editing and proof reading skills, basic Photoshop and graphic design
  • Creative problem solving skills
  • Ability to work as part of a team
  • Proficiency with the internet, spreadsheets, word processing, Photoshop and graphic design platforms
  • Proficiency with social media tools
  • Ability to work evenings and weekends
  • Ability to establish and maintain effective working relationships within the organization and deal tactfully with the public
  • Fairbanks resident preferred, but others considered

Desired Knowledge, skills and abilities

  • Superb writing skills in a variety of formats
  • Education and background in the arts
  • Experience working in a non-profit arts organization
  • Experience managing social media and e-mail marketing
  • Experience with performing arts events
  • Experience working with a broad range of media, volunteers and members of the public
  • Experience with a variety of computer platforms and software
  • Experience working with diverse community groups and individuals
  • Strong organizational skills
  • Experience managing multiple projects at once and performing a wide range of tasks, from very detailed to very general

Ideal Candidate Profile

  • Works cooperatively and collaboratively with co-workers, contractors, board and volunteers
  • Open to new ideas.
  • Generates new ideas. We embrace promotions which increase the vibrancy of the community.
  • Creative, positive, resourceful, energetic, reliable and professional in carrying out our mission “To present, promote and sponsor artistically and culturally diverse performing arts events and educational opportunities of the highest quality from stages around the world.”

To Apply

  • Submit a resume and cover letter to info@fairbanksconcert.org
  • The cover letter must be no more than 2 pages long and include specific examples of how you meet the job requirements
  • Open until filled. The deadline for review of application is 5 pm AST August 25, 2017
  • Only electronic applications are accepted.
  • Work samples may be included

Contact Information

Questions about the position and/or requirements can be directed to info@fairbankscocnert.org

About FCA

We are a small, busy organization, the primary non-profit presenting organization in Fairbanks, AK.  We are highly collaborative, seek partnerships both within and without the community, with NPOs and others. We seek to envision the big picture, contribute to Interior AK through the performing artists we present, and to build community through our activities.